Royal Mail - Redesign
Problem
Consistent feedback from customers informed Royal Mail that there were real barriers to understanding the company’s extensive product range. In particular customers found the products confusing, difficult to compare and the site hard to navigate.
Brief
We were charged with ensuring that business customers could find the right products for their needs and knew how to purchase them. We also created key opportunities within the customer journey for Royal Mail to cross and up-sell.
Solution
The new design is clean and fresh, with clear signposting to the core areas within the site. It includes more than 100 product descriptions that have been rewritten, as well as clear product comparisons, pricing information, ‘How to Buy’ pages and FAQ sections.
Results
The redesign has contributed to a 6% improvement in revenue, giving an ROI of 2:1 in the first 2 months alone. Lead generation has increased by 100% and customer satisfaction has increased to 80% since launch.
