Royal Mail - SME Toolkit Awareness Campaign

This campaign is aimed at online auctioneers, specifically those that consider themselves small to medium sized businesses. The idea is based around things generally being more complicated than necessary. The banners dramatise this by asking you to peel away layers of wrapping and the targeted email exaggerates this with a long scroll to reveal the message: 'Why do things have to be unnecessarily difficult?'

Banner Ads: Skyscraper | MPU | Leaderboard

See the email: SME Awareness Email

Herbal Essences - Paparazzi

For the latest Herbal Essences Free Haircut promotion we used the idea of Paparazzi following your mouse around the page because you look so amazing. On rollover you're invited to try to win a free haircut from celeb stylist, Ben Cooke.

Expandable Banner Ad: MPU

Royal Mail - Big Bills

These video ads promote a service Royal Mail offer that enables you to manage all of your bills in one place. Our idea focuses on the 'Large unwieldy bill'.

Banner Ads: MPU | Leaderboard | Skyscraper

Royal Mail - James Bond Stamps Promotion

As part of an integrated promotion for commemorative James Bond Stamps we created direct and contextual ads. Direct ads dramatise the various 'traps' that Bond overcomes. The contextual ads we’re placed in literary sections of the Guardian, Telegraph and Virgin Media’s James Bond area. These are tongue in cheek 'classified' style ads written from the villain’s point of view.

Banner Ads: Steel Door | Laser | Cage

Expandable Banner Ads: World Domination | Evil Empire

Food Standards Agency - Germ Watch Campaign

As part of an integrated campaign these banners support the wider ‘Germ Watch’ press campaign. Using classic horror movies as their inspiration these ads bring the idea of food hygiene to life in a simple charming way. This ad tells the story of ‘The Horror of the Unwashed Hands’

Banner Ads: MPU | Standard 468

Bold 2in1 - Indulge Your Senses

These video banners bring to life the new Bold Infusions range. The story unfolds showing the woman twirling elegantly from her washing machine caught in the indulgence of her fresh smelling washing.

Expandable Banner Ads: Skyscraper | MPU | Leaderboard

Allianz - Moments of Truth

This campaign centers on scenarios in people’s lives, where they need financial support to take the next step with confidence. This is expressed in short stories – ‘Moments of Truth’. These are narrated through elegant typographic ads leading to a site for visitors to learn more about Allianz.

Visit the site: www.confident.allianz.com