Epson - Extreme Gamer viral
The brief was simple. Create a viral aimed at gamers that would bring to life the possibilities of gaming with a HD projector. The idea was to create an extreme gamer who, through his exploits would show off how good gaming with an Epson projector is. To date; the viral has over 700k views on YouTube and over 400k have embedded the clip elsewhere, that's over 1 million engagements by the right audience.
Watch the: Awards Video
Watch the: live YouTube version
Royal Mail - A Partner for Growth
The was to communicate that Royal Mail is a partner for business growth. Our research based insight, time poor business leaders valued advice tailored to their particular business type above all else. Our idea was to create a growth generator where SMEs through answering simple questions can create their own tailored roadmap to help grow their business.
Watch the campaign film: Royal Mail - A Partner for Growth
Visit the site: royalmail.com/growth
The campaign in detail: Brief, Solution, Results
Royal Mail - Meet Mr. Complete
Mr. Complete champions the combined effect of pixels and paper working together... This was a three stage integrated campaign. It started with an intriguing piece of DM that invited people online with a personalised URL. A couple of days after interacting with the site recipients received a beautiful - hand crafted, personalised origami man.
Watch the campaign film: Meet Mr. Complete
The campaign in detail: Brief, Solution, Results
Royal Navy - Amatuer Boxing Association sponsorship
The brief was to capitalise on, and do more with the Royal Navy's sponsorship of the ABA boxing finals through the use of mobile. The idea - 'Say you were there' - was to create a unique piece of film - shot and edited over two days - lifting the lid on the regime and attitude of those involved that would be available to download after the event. Of the 600 people at the event the campaign achieved a 4.7% request to download the film and sign-up to receive RN emails.
Watch the film: 2009 Amatuer Boxing Finals
See the mobile site: Call to action & sign-up
Royal Navy - Fast Jet Pilot recruitment
Pete worked alongside WCRS on this integrated campaign driven by targeted TV and SEM. The idea uses a simple but challenging aptitude test derived from a real life selection tool used by the Royal Navy Fleet Air Arm to select Fast Jet pilots. The campaign achieved 170k visits, 2.5k downloads and a 4% conversion rate for people requesting more information.
Take the test: Aircrew Officer Apptitude Test
Watch the TVC by WCRS: Fast Jets TVC
Royal Mail - Stop Lateness
Disgruntled Royal Mail employees aim to stamp out the scourge of lateness and all its evils. In their fight they are aided by the venerable Dr Eva Gudörsen who will give latecomers a good telling off! Know someone who’s always late? Send them a personalised message.
Visit the website: stoplateness.com
See the campaign in detail: Stop Lateness
Royal Mail - SME Mailing Toolkit promotion
This campaign is aimed at online auctioneers, specifically those that consider themselves small to medium sized businesses. The idea is based around things generally being more complicated than necessary. The banners dramatise this by asking you to peel away layers of wrapping and the targeted email exaggerates this with a long scroll to reveal the message: 'Why do things have to be unnecessarily difficult?' This activity led to a Mailing Toolkit containing everything a power seller needs.
Banner Ads: Skyscraper | MPU | Leaderboard
Activation Email: Why are things so difficult?
Visit the Toolkit: SME Mailing Toolkit
Epson - Your Home Deserves One
Epson's range of WiFi all in one printers are stylish and are fully featured. The idea for this integrated campaign was dramatise the many features, uses and flexibility by showing a central main character in multiple settings at the same time around the home.
Banner Ads: Jumbo Skyscraper | Leaderboard | MPU
See the landing page: Your Home Deserves One
The press execution by DDB: Print From Anywhere
