Save the Children UK - Rewrite the Future
As part of an integrated campaign we created a micro-site and advertising based on real drawings by school children in war zones. Watching their teacher get killed or their school bombed isn't what most kids experience here, but it’s happening right now all over the world.
Visit the site: rewrite-the-future.com
It’s not funny
Students don’t take TV Licensing seriously – they think they won’t get caught. As part of the ongoing ‘it’s not funny’ campaign; this site sought to encourage students to compete for the title of the unfunniest uni, replacing the norm of evasion on the campus with TV Licence ownership.
See the full campaign: It’s not funny
Herbal Essences - Paparazzi
This Herbal Essences, Free Haircut promotion uses the idea of Paparazzi following the users mouse around the page because you look so amazing! On rollover you're invited to try to win a free haircut from celeb stylist, Ben Cooke.
Expandable Banner Ad: MPU
Royal Mail - Big Bills
These ads promote a service Royal Mail offer that enables you to manage all of your bills in one place. Our idea focuses on the 'Large unwieldy bill' and how it doesn't have to be this way if you consolidate them.
Banner Ads: MPU | Leaderboard | Skyscraper
Daz - Gets out the hidden dirt
The idea for this viral campaign for Daz – in conjunction with Real People magazine – was to create a 'Hidden Dirt' application which allows users to have fun with friends by creating their own Real People magazine cover featuring them or their friends populated with salacious headlines.
Visit the site: Hidden Dirt application
Proximity London
Pete directed the redesign of the Proximity London website. It’s clean, simple and focuses on the work of the agency.
Visit the site: proximitylondon.com
